Web Development

Design, Develop, Deploy

Every business owner knows that in today's market, they NEED a website, but trying to do it yourself is a daunting task even for the most tech-savvy entrepreneurs.   That's where we come in.  With our expert web team at your side, all you have to figure out is what you want your website to say, and we'll worry about the rest.

The 4 Musts of Modern Web Development

It used to be that any guy with an HTML manual could call himself a Web Developer, but with websites requiring ever more interaction, flexibility, and compliance, it is hard to know what you do and don't need in a website.  Below are 4 of the most important factors to consider when looking for a new website.

1 - Responsive Layout

Responsive Layout means that your website is designed to procedurally change the way it lays out and scales its content based on the size of the screen being used to view it.  A responsive website is designed to always look its best whether  it is viewed on an old smart-phone, a tablet, a laptop, or a full-sized desktop screen.  With just over half of the activity on the internet being mobile browsing, this is one of the most important features to implement on your website if you have not done it already.

2 - Contemporary Design

The thing that was all the rage 10 years ago, may now be the exact thing that makes your website look old and unprofessional now.  As we all get older, we tend to get comfortable with what we have and often overlook how it might look to someone else.  Hiring a quality Web Designer is like hiring a personal stylist.  It may seem like a lot of money, or a waste of time, but you will know its worth it when sit down for your next big business meeting knowing that your look will command the respect you deserve.

3 - Security

When most people picture a hacker, they think of some guy in his basement meticulously plugging away at his keyboard trying to find a way into your system, but the reality is much scarier than that.  The average website gets probed over 700 times a year, not by people, but by smart programs scanning every website they can find for vulnerabilities. When they get in, they can use their access to embezzle funds from your e-store, steal your client's financial information, redirect your customers to other websites, or even use the resources of your server as a platform for anonymously conducting even more high profile illegal activity leaving you looking like the guilty party.  With the average small business website having an 80% chance of getting hacked within the first year, it is very important to make sure that you're website's security is being proactively monitored and kept up-to-date by a reputable maintenance company.

4 - Search Engine Optimised (SEO)

So, you have a functional and attractive website, that's good.  It keeps intruders out, great!  But you still have the issue of getting people to actually come to your website.  With over one-billion websites on the internet and only a handful of major search engines for people to find them, how does one make sure that their website can be found?  The key is to tell the search engines how to find you.  Anyone who's ever used Twitter understands how much a well thought out hashtag can drive traffic, well websites work much the same way, only with a lot more rules.  Even with the SEO tools available on some of the newer generation site builders out there, it still takes an experienced human being to make sure you are driving the kind of traffic you expect, and that's what leads to the end goal of your website: Sales.   

Read more on SEO here.

SEO, search engine optimization
TOP