Did you know that as of December 2012, the average American had 1 – 2 internet devices and by 2015 the average person will have 5?
The internet is growing and if you run a business, it’s not something you can ignore anymore; especially if you want to compete with others in your industry.
Every time I hear about Organic Search Engine Optimization (SEO), I think about free range chickens, pesticide free crops and health. Organic SEO is, in a way, the same. Without gimmicks or tricks, good Organic SEO shows transparency and authenticity, while adding value to your business. The search engines reward websites full of great content with a spot at the prestigious top of the search page.
Organic SEO is basically free compared to online advertising. Organic SEO lasts longer and is more permanent compared to the ever changing keywords and advertising rank. If the paid ad budget runs out, the search engine won’t show the ad. Organic SEO, however, sends free traffic to your website 24/7/365, allowing never ending clicks. Some people even prefer to click on the organic top listed websites over the paid ads (on the right side of the page).
It also encourages constant website improvement, like continued content development, and your website will likely end up better than when you started. Basically, this healthier process is going to give you an edge on the competition, increase presence and reputation, and in turn promote sales.